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In today's digital landscape, attracting new customers often involves taking your business online. Google Ads, a powerful advertising platform by Google, empowers you to reach your target audience directly on search engine results pages (SERPs) and other online spaces.
Prerequisites:
- A Google Account: This is a key requirement for creating a Google Ads account. If you don't have one already, head over to https://support.google.com/accounts/answer/27441?hl=en to sign up for a free Gmail account associated with your business.
- Website or Landing Page: While not strictly mandatory, having a website or landing page is highly recommended. This is where potential customers will be directed after clicking on your ad.
- Clear Marketing Goals: What do you hope to achieve with your Google Ads campaigns? Do you want to generate leads, drive website traffic, or increase brand awareness? Having a defined goal in mind will help you tailor your campaigns for maximum impact.
Step 1: Navigating to Google Ads
There are two primary ways to access Google Ads:
- Visit ads.google.com to be directed straight to the Google Ads homepage.
- Google Search: Simply search for "Google Ads" in your web browser and click on the official link.
Step 2: Initiating Account Creation
- Once you've arrived at the Google Ads homepage, click the blue "Start now" button. This will begin the account creation process.
Step 3: Campaign Goals
- Google Ads will prompt you to select your marketing goals. Choose the option that best aligns with your objectives, whether it's "Get more website sales," "Get more calls," or "Increase brand awareness."
Step 4: Business Details
- Enter your business name, website URL (if applicable), and your time zone.
Step 5: Billing Information
- Here's where you'll add your billing information to fund your advertising campaigns. Google Ads offers various payment methods, including credit cards and debit cards.
Important Note: You won't be charged anything upfront. You only pay when your ads are clicked. However, you will need to provide valid billing information to activate your account.
Step 6: Review and Confirmation
- Double-check all the details you've entered and click "Submit" to finalize the account creation process.
Congratulations! Your Google Ads Account is Ready
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