Heroboard
A story of struggles to six-figure success: how a founder-led fitness brand turned early setbacks into supercharged, sustainable growth.
Industry
Functional Fitness
MILESTONE
$1.2M+ run rate · 14 mo
Program
Accelerator
website
https://heroboardfitness.com/
+446%
Monthly Revenue
Sales grew from $3,000 per month to consistent six-figure months within 60 days of partnering with OPTYO.
+93%
Average Order Value
AOV nearly doubled as HEROBOARD expanded beyond individual buyers into larger, multi-unit orders.
+236%
Conversion Rate Increase
A revamped website and sales funnel more than doubled the rate at which visitors became customers.
60 Days
To Six-Figure Months
What started as a $3,000-per-month business became a consistent six-figure operation in just 60 days.
The best of the best! Zero to 10x ROAS in days!!! Great communication and even better results. Thanks team OPTYO!
Donald M.
Founder, Heroboard
In 2021, Donald McIntyre, a personal trainer with a decade of experience, launched HEROBOARD, a fitness tool designed to replicate the dynamic movements of Pilates reformers. The product showed real potential, but McIntyre's early attempts to market it through digital ads led to frustration and financial losses. After spending his savings with little return, he realized he needed a more strategic approach to scale the business.
In 2023, McIntyre partnered with OPTYO, a hybrid marketing agency and accelerator known for its success in the fitness space. OPTYO built a comprehensive marketing plan that included a sleek, user-friendly website, digital advertising campaigns, email marketing, and market analysis, all tailored to increase brand awareness, optimize the sales funnel, and expand HEROBOARD's customer base across both B2C and B2B markets.
A full-funnel marketing overhaul, spanning website, paid ads, email, and market analysis, built brand awareness and optimized the sales funnel from the ground up. A strategic shift toward B2B moved HEROBOARD's focus from individual home users to group fitness studios, opening the door to multi-unit orders from gyms nationwide. An adaptable, data-driven content strategy allowed the brand to scale quickly without sacrificing sustainability. Sharper market insights helped OPTYO and McIntyre identify exactly where the strongest demand for HEROBOARD really was.
Full-funnel rebuild: A new website, paid ads, email, and market analysis worked together from day one, taking HEROBOARD from $3K months to consistent six-figure months in just 60 days.
B2B expansion: Shifting focus from individual home users to gyms and group fitness studios unlocked multi-unit orders nationwide and drove the 93% jump in AOV.
Conversion-focused experience: A streamlined site and sales funnel turned more visitors into buyers, lifting conversion rate by 136%.
Sustainable, data-driven scaling: Sharper market insights and an adaptable content strategy pointed spend toward the strongest demand, growing HEROBOARD to a $1.2M+ run rate without sacrificing efficiency.
A failed ad campaign doesn't mean a failed product. It just means it hasn't found the right strategy yet.
Within 60 days, HEROBOARD grew from $3,000 per month to consistent six-figure months, with monthly revenue up 446%, AOV up 93%, and conversion rate up 236%. OPTYO's focus on group fitness studios helped McIntyre shift from individual home users to larger B2B sales, and HEROBOARD began receiving multi-unit orders from gyms and studios across the country. Fourteen months in, HEROBOARD has reached a $1.2M+ annual run rate. With OPTYO driving growth strategy, McIntyre is free to focus on product development and vision, positioning HEROBOARD for long-term success.
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