Peak Wellness
Scaling a premium sauna brand to new heights in the competitive wellness market through creative testing, full-funnel advertising, and conversion optimization.
Industry
Wellness
MILESTONE
$13.4M+ run rate · 6 mo
Program
Scale
website
https://peaksaunas.com/
+133%
Revenue Growth
Revenue reached $6,793,196.84 in six months, up from the pre-optimization period.
8.65x
Blended ROAS
ROAS more than doubled from a 4x starting point, driven by refined creative, sharper targeting, and full-funnel advertising.
+107%
Increase in Orders
Order volume grew alongside an 8% rise in Average Order Value, reaching $3,452.53.
$6.79M
Generated in Six Months
Monthly revenue grew from $330K to over $1.1M, more than tripling the brand's original run rate.
Before working with OPTYO, we were averaging $330,000 per month. Within six months, we were hitting $1,120,000 per month. The impact has been game-changing.
Austin L.
CEO, Peak Wellness
Peak Wellness USA is a premium provider of traditional Finnish, infrared, and hybrid saunas, built on exceptional product quality, strong customer service, and competitive pricing. But standing out in an increasingly crowded wellness market meant more than a great product. The brand needed to drive substantial revenue growth while protecting ROAS, expand its customer base, raise Average Order Value, and do it all against rising advertising costs. They needed a growth partner who could execute a high-impact strategy, and turned to OPTYO.
OPTYO built a full-scale growth plan centered on creative strategy, advertising optimization, and customer experience. Peak Wellness USA adopted an agile creative approach with continuous A/B testing across video, static, and carousel formats, pairing user-generated content with professional shoots and platform-specific formats: short-form video for TikTok and Reels, long-form for YouTube. On top of strong creative, OPTYO ran a full-funnel advertising strategy with advanced audience segmentation and retargeting to reach the right customers at every stage. A full website audit removed friction points, redesigned product pages around social proof, and introduced targeted landing pages for core customer segments.
Data-driven optimization was the backbone of the strategy, with constant A/B testing and performance analysis sharpening creative, targeting, and budget allocation. Authenticity mattered just as much: user-generated content, real testimonials, and storytelling-based ads built trust and drove purchase intent. A seamless customer experience turned more visitors into buyers, and diversifying across multiple ad channels helped sustain growth without over-relying on any single platform.
Data-driven optimization was the backbone of the strategy, with constant A/B testing and performance analysis sharpening creative, targeting, and budget allocation.
Authenticity drove engagement, as user-generated content, real testimonials, and storytelling-based ads built trust and purchase intent.
A seamless customer experience turned more visitors into buyers by removing friction and leading with social proof.
Diversifying across ad channels helped sustain growth without over-relying on any single platform.
A saturated market is no match for the right creative, the right targeting, and a frictionless path to purchase.
In six months, Peak Wellness USA grew revenue 133% to $6.79M, lifted total orders by 107%, and improved blended ROAS from 6.8 to 8.65. Monthly revenue scaled from $330,000 to $1,120,000, putting the brand on pace to surpass $13,440,000 in annual revenue, more than tripling its original run rate. The growth also gave Peak Wellness USA the financial stability to bring on full-time internal hires, positioning them as a dominant force in the wellness industry.
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