PureTorque
Turning a Growing Brand Into a Scalable eCommerce Business.
Industry
Functional Fitness
MILESTONE
$1.1M+ run rate · 15 mo
Program
Accelerator
website
https://getpuretorque.com/
+121%
Annual Revenue Growth
Revenue more than doubled over the last 12 months as PureTorque continued to scale.
+111%
Increase in Orders
Order volume more than doubled, driven by sharper targeting and a smoother path to purchase.
4.85x
Blended ROAS
Efficient returns across Meta and Google, proving growth didn't come at the cost of profitability.
+190%
Conversion Rate Uplift
A reimagined website and seamless buying experience turned more browsers into loyal customers than ever before.
OPTYO has been an amazing business partner. As a start-up, we have a never ending amount of questions. They always have a quick and thorough solution, and a plan to execute. They have a great team of energetic and creative people that are driven to help you succeed.
Jay B.
Owner, PureTorque
When PureTorque first came to OPTYO in early 2022, they had an incredible product, but their digital presence and marketing strategy weren't fully developed. Creative resources were limited, the customer funnel lacked refinement, and there was little to no performance marketing data to guide their advertising. Still, one thing was clear: PureTorque had the potential to be a powerhouse in its industry. It just needed the right strategy to connect the product with the customers who needed it most.
OPTYO took a strategic, agile approach to building PureTorque's foundation. We created high-quality creative assets to strengthen the brand, rebuilt the website to deliver a seamless buying experience, and launched extensive testing on Meta and Google to refine targeting and scale revenue efficiently. As the collaboration deepened, the PureTorque team saw firsthand the impact of a hands-on partner that answered questions fast and always came with a plan to execute.
Content that converts gave PureTorque a stronger brand identity and fueled engagement across every campaign. A complete website redesign created an intuitive, frictionless path from first click to checkout. Data-driven testing on Meta and Google built the performance foundation the brand was missing, sharpening targeting and maximizing efficiency. And an agile, hands-on partnership allowed a start-up team to move fast, test boldly, and scale with confidence.
Content that converts: High-quality creative assets strengthened PureTorque's brand identity and gave paid campaigns the fuel they needed to drive engagement.
Optimized customer journey: A complete website redesign created an intuitive, frictionless buying experience that kept customers moving from first click to checkout.
Data-driven performance marketing: Extensive testing on Meta and Google refined audience targeting, building the data foundation PureTorque was missing and delivering a 4.85x blended ROAS.
Agile, hands-on partnership: Quick answers and clear execution plans let a start-up team move fast, turning a $72K year into $254K the next and scaling to a $1.1M+ run rate since.
An incredible product is only the spark. The right strategy is what turns it into a flame.
The impact showed up quickly. In the second half of 2022, PureTorque's sales grew 216% over the first half, closing the year at $72,000 in revenue. By April 2023, they had already matched their full 2022 total, and they finished the year at $254,245. The momentum hasn't slowed. Over the last 12 months, revenue is up 121%, orders are up 111%, conversion rate has improved 190%, and blended ROAS has held strong at 4.85x, pushing PureTorque to a $1.1M+ run rate. What started as a spark has become a full-blown flame, and the fire is only getting bigger.
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