Stick Grips
Scaling a golf grip brand from steady demand to explosive growth through targeted paid media, lifecycle email, and conversion rate optimization.
Industry
Golf
MILESTONE
$2M+ run rate · 18 mo
Program
Accelerator
website
https://stickgripsgolf.com/
+773%
Annual Revenue Growth
Monthly revenue climbed to $170,000 as paid media, email, and CRO worked together to convert more golfers into customers.
6.7x
Blended ROAS
A blended return on ad spend of 6.7, well above industry benchmarks, confirming the efficiency of the media strategy.
3.7%
Average Conversion Rate
A conversion-focused site and funnel consistently turned visitors into customers at a rate well above the eCommerce average.
19,090
Units Sold
19k+ units moved in the partnership period, reflecting strong product-market fit and rising brand demand
We had a great product, but we needed a way to scale quickly, reach more golfers, and optimize our digital presence to convert more customers.
Colin M.
Founder, Stick Grips
Stick Grips Golf builds high-quality, performance-driven grips for golfers of every skill level, but a great product wasn't translating into the growth the brand needed. Competing in a crowded accessories market meant raising revenue and order volume fast, without sacrificing return on ad spend, and doing it on a website built to convert. Stick Grips Golf needed a partner who could turn a strong product into a scalable, data-driven growth engine. That partner was OPTYO.
OPTYO built a full-scale digital growth strategy around three pillars: paid advertising, email marketing, and conversion rate optimization. Paid campaigns were built to reach golf enthusiasts directly and convert them into loyal customers, while a structured email program nurtured leads, drove repeat purchases, and deepened engagement over time. Alongside media, OPTYO ran a deep analysis of on-site user behavior to refine product pages, streamline navigation, and remove friction from the path to purchase, positioning Stick Grips Golf for growth that could scale without breaking efficiency.
Continuous A/B testing sharpened messaging, ad performance, and audience targeting throughout the partnership. Email marketing became a core revenue driver, with automated and segmented campaigns turning first-time buyers into repeat customers. Website and CRO improvements lifted conversion rates by making the shopping experience faster and more intuitive, and a diversified, multi-platform approach kept growth sustained while spreading risk across channels.
Continuous A/B testing sharpened messaging, ad performance, and audience targeting throughout the partnership.
Email marketing became a core revenue driver, with automated and segmented campaigns turning first-time buyers into repeat customers.
Website and CRO improvements lifted conversion rates by making the shopping experience faster and more intuitive.
A diversified, multi-platform approach kept growth sustained while spreading risk across channels.
A great product, paired with the right growth strategy, can outgrow an entire category.
Since the partnership began in November 2023, Stick Grips Golf has grown at a pace well beyond industry norms: 773% revenue growth, a 682% increase in orders, and a 6.7 blended ROAS, all built on a foundation of data-driven decision-making. The results show what's possible when strong product-market fit is paired with a structured, performance-driven growth strategy.
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