A Vision with Early Challenges

In 2021, Donald McIntyre, a personal trainer with a decade of experience, launched HEROBOARD, a unique fitness tool designed to replicate the dynamic movements of Pilates reformers. The product showed great potential, but McIntyre’s early attempts to market it through digital ads resulted in frustration and financial losses. After spending his savings with little return, McIntyre realized he needed a more strategic approach to scale his business.

Partnering with OPTYO for Accelerated Growth

In 2023, McIntyre partnered with OPTYO, a hybrid marketing agency and accelerator known for its success in the fitness industry. OPTYO developed a comprehensive marketing plan, which included a sleek, user-friendly website, digital advertising campaigns, email marketing, and market analysis. The strategy was tailored to increase brand awareness, optimize the sales funnel, and expand HEROBOARD’s customer base to both B2C and B2B markets.

Turning Struggles into Success

After just 60 days, HEROBOARD's sales soared from $3,000 per month to six-figure months. OPTYO’s insights into the fitness market and focus on group fitness studios helped McIntyre shift his focus from individual home users to larger B2B sales. As a result, HEROBOARD began receiving multi-unit orders from gyms and fitness studios across the country. OPTYO’s adaptable content strategy and data-driven approach allowed HEROBOARD to scale quickly and sustainably.

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A Brand on the Path to Long-Term Growth

With OPTYO’s continued support, HEROBOARD has positioned itself for long-term success. The partnership has enabled McIntyre to focus on product development and business vision while trusting OPTYO to handle growth strategy. HEROBOARD’s impressive transformation serves as a powerful example of how the right partnership and marketing strategy can take a fitness brand from struggling to thriving.