Peak Wellness From A Bird's Eye View

Peak Wellness USA is a premium provider of traditional Finnish, infrared, and hybrid saunas, dedicated to enhancing wellness, relaxation, and longevity. The brand sets itself apart with exceptional product quality, outstanding customer service, and competitive pricing.

As their team describes it, “We knew we had a great product, but in such a competitive market, we needed a strategy that would allow us to break through the noise and scale efficiently.”

Breaking Through a Saturated Market

Peak Wellness USA faced the challenge of accelerating revenue growth and expanding market share within an increasingly competitive wellness sector. Their goals were clear:

• Drive substantial revenue increases while maintaining a strong Return on Ad Spend (ROAS).
• Expand their customer base and increase brand awareness while ensuring month-over-month revenue growth.
• Elevate Average Order Value (AOV) to maximize profitability.
• Navigate increasing competition and rising advertising costs.

With these objectives in mind, they sought a growth partner who could help them execute a high-impact strategy. That’s when they turned to OPTYO.

A Data-Driven Growth Strategy

OPTYO developed a full-scale growth plan designed to increase revenue while maintaining efficiency. The team focused on refining Peak Wellness USA’s creative strategy, optimizing advertising campaigns, and improving the customer experience.

Peak Wellness USA embraced an agile creative strategy that involved continuous A/B testing across multiple ad formats, including video, static images, and carousel ads. They combined user-generated content with high-quality professional shoots, leveraging customer testimonials and lifestyle imagery to build trust and engagement. Each platform was treated uniquely—short-form video for TikTok and Instagram Reels, while YouTube leveraged long-form content.

But compelling creatives alone weren’t enough. To maximize performance, OPTYO implemented a full-funnel advertising strategy that targeted customers at every stage of their journey—from awareness to conversion. The team also leveraged advanced audience segmentation and retargeting techniques to ensure ads reached the right people at the right time.

Beyond advertising, Peak Wellness USA refined its digital shopping experience. OPTYO conducted a full website audit to eliminate friction points, ensuring a seamless and intuitive shopping process. Product pages were redesigned to highlight social proof, and targeted landing pages were introduced to cater to core customer segments. These optimizations played a key role in driving conversions and increasing average order value.

The Results: Rapid, Sustainable Growth

In just six months, the impact of these optimizations was undeniable. Peak Wellness USA achieved $6,793,196.84 in total revenue, a 133% increase from the pre-optimization period. November 2024 saw an astonishing 138% month-over-month revenue growth, proving the effectiveness of their refined marketing strategy.

Total orders increased by 107%, while Average Order Value (AOV) rose by 8%, reaching $3,452.53. The highest AOV was recorded in February at $4,280.65, with a slight dip to $3,135.98 in December due to seasonal promotions.

A key driver of this growth was the improved efficiency of advertising efforts. Peak Wellness USA maintained a blended ROAS of 8.65, significantly improving from the 6.8 ROAS observed before working with OPTYO. Despite rising competition in the holiday season, the business was able to sustain profitability.

As a result of this growth, Peak Wellness USA was able to scale from $330,000 per month in revenue to $1,120,000 per month. This growth trajectory positioned them to surpass $13,440,000 in annual revenue—more than tripling their original run rate.

Key Insights That Drove Success

Data-driven optimization proved to be the backbone of this strategy. Constant A/B testing and deep performance analysis allowed Peak Wellness USA to refine creative messaging, targeting, and budget allocation effectively.

Authenticity played a major role in engagement and conversions. User-generated content, real testimonials, and storytelling-based advertising created a deeper connection with potential customers, leading to higher trust and purchase intent.

A seamless customer experience was crucial in ensuring strong conversion rates. By removing friction points on the website, providing clear product information, and leveraging social proof, Peak Wellness USA significantly improved its ability to turn visitors into buyers.

Diversifying marketing channels helped mitigate risk and improve scalability. By testing and reallocating ad spend across multiple platforms, the business was able to sustain growth without over-relying on a single channel.

A Transformational Partnership

Peak Wellness USA’s success story demonstrates the power of a structured, data-driven approach to scaling in a competitive market. By partnering with OPTYO, the brand not only doubled its growth rate but also reached a level of financial stability that allowed them to invest in full-time internal hires. Their ability to scale profitably and sustainably positioned them as a dominant force in the wellness industry.