A Brand with Untapped Potential

When PureTorque first came to us in early 2022, they had an incredible product, but their digital presence and marketing strategy weren’t fully developed. Their creative resources were limited, their customer funnel lacked refinement, and they had little to no performance marketing data to guide their advertising efforts.

Despite these challenges, one thing was clear—PureTorque had the potential to be a powerhouse in their industry. They just needed the right strategy to bridge the gap between their product and the customers who needed it most.

Building a Strong Foundation

To transform PureTorque into a high-performing brand, we took a strategic and agile approach:

• Content That Converts: We prioritized creating high-quality creative assets to strengthen PureTorque’s brand identity and drive engagement.
• Optimized Customer Journey: A complete website redesign ensured a seamless and intuitive buying experience, leading to higher conversions.
• Data-Driven Performance Marketing: We ran extensive testing on Meta and Google, refining audience targeting to maximize efficiency and scale revenue.

As the collaboration deepened, the PureTorque team saw firsthand the impact of our hands-on approach. "Optyo has been an amazing business partner. As a start-up, we have a never-ending amount of questions. They always have a quick and thorough solution and a plan to execute. They have a great team of energetic and creative people that are driven to help you succeed," said the PureTorque team.

With a strong foundation in place, the brand was positioned for rapid growth.

Turning Strategy into Success

The impact of our work became evident quickly. In 2022, PureTorque saw a 216% increase in sales performance in the latter half of the year compared to the first, closing out the year with $72,000 in revenue. But the real turning point came in 2023.

By April, they had already matched their total 2022 revenue, and their conversion rate had doubled to 2%. By the end of the year, they hit an impressive $254,245 in sales revenue, proving that the right strategy could drive remarkable results.

The Outcome: A Brand on Fire

PureTorque’s momentum didn’t slow down. Over the last 12 months, they have continued to scale at an incredible rate. PureTorque’s story is proof that with the right mix of content, performance marketing, and customer experience optimization, even a brand with early-stage challenges can turn into a dominant player in its space. What started as a spark has now become a full-blown flame—and the fire is only getting bigger.

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