UNLOcK YOUR BRAND'S GROWTH POTENTIAL.

Performance marketing built to drive revenue for brands in sports, fitness and wellness.

10+ Years. 250+ Brands. One Focus: Growth

Automate the manual, accelerate the future. Our custom AI solutions deliver measurable growth and operational excellence. 

Automate the manual, accelerate the future. Our custom AI solutions deliver measurable growth and operational excellence. 

Automate the manual, accelerate the future. Our custom AI solutions deliver measurable growth and operational excellence. 

Empowering teams with intelligent tools that turn complex data into actionable business outcomes daily.

$0M

$0M

Revenue generated for our clients through AI-led optimizations.

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15,400 active agents

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Faster speed to market.

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Inference speed

Real-time processing for enterprise-grade deployments.

The custom LLM they built for us reduced our support tickets by 80% while increasing user satisfaction.

  • CTO, Cigna

  • //OPTYO

  • We are expanding our performance marketing capabilities with new services, specialized talent, and resources built to support brands at every stage of growth.

  • INDUSTRIES

Our services are designed to grow with your company. From just launched to expanding internationally, we implement an experienced go-to-market team and industry connections to accelerate your brand’s growth, no matter what stage of your business.

MORE THAN AN AGENCY.

D2C PERFORMANCE BRANDS

Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

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D2C PERFORMANCE BRANDS

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CPG & WELLNESS PRODUCTS

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FITNESS & PERFORMANCE EQUIPMENT

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SPORTS, HEALTH & FITNESS TECHNOLOGY
  • D2C PERFORMANCE BRANDS

    Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

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    D2C PERFORMANCE BRANDS
  • CPG & WELLNESS PRODUCTS

    Consumables, supplements, and everyday wellness products designed around health, performance, and modern living.

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    CPG & WELLNESS PRODUCTS
  • FITNESS & PERFORMANCE EQUIPMENT

    Equipment, recovery products, and training tools built to improve movement, performance, and recovery.

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    FITNESS & PERFORMANCE EQUIPMENT
  • SPORTS, HEALTH & FITNESS TECHNOLOGY

    Connected devices, platforms, and technology-driven products built around data, training, personalization, and measurable improvement.

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    SPORTS, HEALTH & FITNESS TECHNOLOGY

ALEXANDER VACCA

Founder & Lead Engineer

OUR VISION

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human. 

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human. 

We believe that AI should not just automate tasks, but amplify the creative and strategic potential of every human. 

By merging technical rigor with intuitive design, we build systems that don’t just solve problems—they create entirely new opportunities for growth.

ENGINEERING SYSTEMS THAT SCALE WITH YOUR AMBITION. WE LEVERAGE INDUSTRY-LEADING MODELS TO DEPLOY CUSTOM NEURAL SOLUTIONS TAILORED TO YOUR STACK.

Semantic vector search for hyper-accurate retrieval

Unified data lakes for expansive model context.

Token-optimized flows for high speed processing

Global LLM deployment. Support for 95+ languages.

  • Experiences

Empowering global enterprises through bespoke neural architectures and autonomous agentic workflows.

A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

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THE NEXT ERA

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A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

1 min watch

THE NEXT ERA

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Hear from Co-Founder & CEO Stephen Sorg as he shares the story behind OPTYO, the brands we partner with and our approach to building lasting growth.

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THE TEAM BEHIND THE GROWTH

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Hear from Co-Founder & CEO Stephen Sorg as he shares the story behind OPTYO, the brands we partner with and our approach to building lasting growth.

2 min watch

THE TEAM BEHIND THE GROWTH

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Combining Expertise With Experience

We are a team of former athletes, serial entrepreneurs, and industry experts that understand what it’s like to take a company from idea to something big! We’ve established ourselves as the business development firm for D2C fitness, health, and sport-tech products, building hyper-growth companies by accelerating their go-to-market channels.

Stephen Sorg

CEO & Co-Founder

Stephen Sorg

CEO & Co-Founder

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Stephen Sorg

CEO & Co-Founder

Stephen Sorg

CEO & Co-Founder

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Andre Hale

COO & Co-Founder

Andre Hale

COO & Co-Founder

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Andre Hale

COO & Co-Founder

Andre Hale

COO & Co-Founder

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Kevin Snyder

Director of Marketing

Kevin Snyder

Director of Marketing

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Kevin Snyder

Director of Marketing

Kevin Snyder

Director of Marketing

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Casey Melika

Director of Operations

Casey Melika

Director of Operations

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Casey Melika

Director of Operations

Casey Melika

Director of Operations

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Raelyn Ortiz

Creative Operations Specialist

Raelyn Ortiz

Creative Operations Specialist

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Raelyn Ortiz

Creative Operations Specialist

Raelyn Ortiz

Creative Operations Specialist

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Anthony Pitt

Senior Growth Manager

Anthony Pitt

Senior Growth Manager

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Anthony Pitt

Senior Growth Manager

Anthony Pitt

Senior Growth Manager

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Kaley Peterson

Performance Marketing Strategist

Kaley Peterson

Performance Marketing Strategist

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Kaley Peterson

Performance Marketing Strategist

Kaley Peterson

Performance Marketing Strategist

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Colin DuBois

Senior Growth Manager

Colin DuBois

Senior Growth Manager

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Colin DuBois

Senior Growth Manager

Colin DuBois

Senior Growth Manager

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Ally Vern

eCommerce Specialist

Ally Vern

eCommerce Specialist

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Ally Vern

eCommerce Specialist

Ally Vern

eCommerce Specialist

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Riley Downing

Brand Development Manager

Riley Downing

Brand Development Manager

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Riley Downing

Brand Development Manager

Riley Downing

Brand Development Manager

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  • PROGRAMS

Flexible intelligence tiers designed to scale alongside your business. No hidden costs, just high-performance results.

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

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Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

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Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

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Retainer Only

Retainer + Performance Bonus

(Save 20%)

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

a close up of a white wall with wavy lines
Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

a close up of a white wall with wavy lines
Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

a close up of a white wall with wavy lines

Retainer Only

Retainer + Performance Bonus

(Save 20%)

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

a close up of a white wall with wavy lines
Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

a close up of a white wall with wavy lines
Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

a close up of a white wall with wavy lines

Retainer Only

Retainer + Performance Bonus

(Save 20%)

  • //OPTYO

  • We are expanding our performance marketing capabilities with new services, specialized talent, and resources built to support brands at every stage of growth.

COMMON QUERIES

Find answers to technical specifications, deployment timelines, and our data security protocols.

Everything you need to know about our AI.

Which OPTYO Program Is Right for My Brand?

During your discovery call, we'll determine which OPTYO program best aligns with your brand's current stage, needs and growth objectives. We consider factors including revenue, sales channels, internal team capabilities, current marketing infrastructure and where the business sits in its lifecycle. Our goal is not simply to place you into a program. It's to understand where your brand is today, identify the biggest opportunities and challenges, and determine the right path forward for the next 6 to 12 months.

When Should I Get Started?

Am I Too Early for OPTYO?

How Does OPTYO Work With Our Existing Team?

What Types of Brands Does OPTYO Work With?

What Makes OPTYO Different From a Traditional Marketing Agency?

How Much Does It Cost to Work With OPTYO?

How Do I Get Started?

Built for the brands shaping the future of sports, fitness and wellness.

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Built for the brands shaping the future of sports, fitness and wellness.

Follow Us:

Built for the brands shaping the future of sports, fitness and wellness.

Follow Us: