Insights
Perspectives on how modern brands grow.
Research, frameworks and field notes from the OPTYO team — what we see working across performance marketing, eCommerce, creative and retention in sports, fitness and wellness.
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Resources & Perspectives
Ideas we keep coming back to.
A working library on acquisition, conversion, creative and retention — written when we have something worth saying.
Onboarding
How to Give Us Admin Access to Your Email Marketing Platform
Add the team as an admin in Klaviyo, Mailchimp, or your email platform so we can build campaigns and track results.
Onboarding
How to Switch Instagram to a Business Account and Connect It to Meta
Switch your Instagram to a Business account, connect it to your Facebook Page and business portfolio, and give the team access.
Onboarding
How to Set Up Google Ads, Merchant Center & Analytics (Step-by-Step)
A simple, click-by-click guide to creating your Google Ads account, setting up Merchant Center and Analytics, and giving the Optyo team admin access.
Onboarding
How to Set Up Your Meta Business Portfolio and Give Us Admin Access
Create your Meta business portfolio, add your Facebook Page and ad account, and give the team control
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Press & Recognition
Where OPTYO shows up.
Features, interviews and industry recognition for the team behind the work.
Andre Hale and Stephen Sorg on building OPTYO
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Andre Hale on performance marketing for wellness brands
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OPTYO on the business of fitness and wellness
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