UNLOcK YOUR BRAND'S GROWTH POTENTIAL.

Industry leading performance for brands in sports, fitness and wellness.

10+ Years. 250+ Brands. One Focus: Growth

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

We built OPTYO to be more than an agency, combining the expertise, experience, and relentless drive ambitious brands need to perform and grow. 

For over a decade, we’ve helped companies turn opportunity into revenue and ambition into measurable results.

$0M

$0M

Combined valuation across our client roster.

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250+ eCommerce Brands

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Products sold

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LAUNCH TO SCALE

Growth systems that evolve alongside your brand at every stage.

It feels like a real partnership vs. a more typical transactional agency/client relationship.

  • CEO, PureTorque

  • //OPTYO

  • We are expanding our performance marketing capabilities with new services, specialized talent, and resources built to support brands at every stage of growth.

  • MORE THAN AN AGENCY

INDUSTRIES

Our focus spans four core categories across sports, fitness and wellness, allowing us to apply specialized strategies built around the unique demands of each market.

D2C PERFORMANCE BRANDS

Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

001

D2C PERFORMANCE BRANDS

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CPG & WELLNESS PRODUCTS

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FITNESS & PERFORMANCE EQUIPMENT

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SPORTS, HEALTH & FITNESS TECHNOLOGY
  • D2C PERFORMANCE BRANDS

    Direct-to-consumer brands built around high-intent audiences, strong communities, and scalable digital demand.

    001

    D2C PERFORMANCE BRANDS
  • CPG & WELLNESS PRODUCTS

    Consumables, supplements, and everyday wellness products designed around health, performance, and modern living.

    002

    CPG & WELLNESS PRODUCTS
  • FITNESS & PERFORMANCE EQUIPMENT

    Equipment, recovery products, and training tools built to improve movement, performance, and recovery.

    003

    FITNESS & PERFORMANCE EQUIPMENT
  • SPORTS, HEALTH & FITNESS TECHNOLOGY

    Connected devices, platforms, and technology-driven products built around data, training, personalization, and measurable improvement.

    004

    SPORTS, HEALTH & FITNESS TECHNOLOGY

Stephen Sorg

CEO & CO-FOUNDER

OUR VISION

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

The best brands aren't built through isolated campaigns or short-term tactics. They're built through preparation, execution, measurement, and constant improvement. 

That’s why OPTYO approaches growth like athletes approach performance: establish the game plan, execute with discipline, study the results, and keep raising the standard.

  • //OPTYO

  • We are expanding our performance marketing capabilities with new services, specialized talent, and resources built to support brands at every stage of growth.

A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

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THE NEXT ERA

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A new look. A sharper focus. The same commitment to performance. This is the next evolution of OPTYO.

1 min watch

THE NEXT ERA

activity tracker reading 11 36 Mo 21

Hear from Co-Founder & CEO Stephen Sorg as he shares the story behind OPTYO, the brands we partner with and our approach to building lasting growth.

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THE TEAM BEHIND THE GROWTH

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Hear from Co-Founder & CEO Stephen Sorg as he shares the story behind OPTYO, the brands we partner with and our approach to building lasting growth.

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THE TEAM BEHIND THE GROWTH

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Combining Expertise With Experience

We are a team of former athletes, entrepreneurs, and industry experts who understand what it takes to compete and grow. Our experience spans building companies, scaling brands, raising capital, and operating within the sports, fitness and wellness industries.

We bring that experience together to help ambitious brands build stronger go-to-market strategies, accelerate revenue, and create lasting growth.

Stephen Sorg

CEO & Co-Founder

Stephen Sorg

CEO & Co-Founder

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Stephen Sorg

CEO & Co-Founder

Stephen Sorg

CEO & Co-Founder

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Andre Hale

COO & Co-Founder

Andre Hale

COO & Co-Founder

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Andre Hale

COO & Co-Founder

Andre Hale

COO & Co-Founder

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Kevin Snyder

Director of Marketing

Kevin Snyder

Director of Marketing

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Kevin Snyder

Director of Marketing

Kevin Snyder

Director of Marketing

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Casey Melika

Director of Operations

Casey Melika

Director of Operations

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Casey Melika

Director of Operations

Casey Melika

Director of Operations

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Raelyn Ortiz

Creative Operations Specialist

Raelyn Ortiz

Creative Operations Specialist

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Raelyn Ortiz

Creative Operations Specialist

Raelyn Ortiz

Creative Operations Specialist

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Anthony Pitt

Senior Growth Manager

Anthony Pitt

Senior Growth Manager

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Anthony Pitt

Senior Growth Manager

Anthony Pitt

Senior Growth Manager

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Kaley Peterson

Performance Marketing Strategist

Kaley Peterson

Performance Marketing Strategist

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Kaley Peterson

Performance Marketing Strategist

Kaley Peterson

Performance Marketing Strategist

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Colin DuBois

Senior Growth Manager

Colin DuBois

Senior Growth Manager

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Colin DuBois

Senior Growth Manager

Colin DuBois

Senior Growth Manager

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Ally Vern

eCommerce Specialist

Ally Vern

eCommerce Specialist

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Ally Vern

eCommerce Specialist

Ally Vern

eCommerce Specialist

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Riley Downing

Brand Development Manager

Riley Downing

Brand Development Manager

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Riley Downing

Brand Development Manager

Riley Downing

Brand Development Manager

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ENGINEERING SYSTEMS THAT SCALE WITH YOUR AMBITION. WE LEVERAGE INDUSTRY-LEADING MODELS TO DEPLOY CUSTOM NEURAL SOLUTIONS TAILORED TO YOUR STACK.

Semantic vector search for hyper-accurate retrieval

Unified data lakes for expansive model context.

Token-optimized flows for high speed processing

Global LLM deployment. Support for 95+ languages.

  • PROGRAMS

Flexible intelligence tiers designed to scale alongside your business. No hidden costs, just high-performance results.

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

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Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

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Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

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Retainer Only

Retainer + Performance Bonus

(Save 20%)

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

a close up of a white wall with wavy lines
Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

a close up of a white wall with wavy lines
Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

a close up of a white wall with wavy lines

Retainer Only

Retainer + Performance Bonus

(Save 20%)

Project

$2,000+

/mo

15% Performance Bonus

For early stage brands or new product launches

Creative Foudnation

Email Sequencing

Commerce Foundation

Paid Ads Creation

a close up of a white wall with wavy lines
Accelerator

$3,500+

/mo

8% Performance Bonus

For brands looking to reach new revenue milestones

Ongoing Performance Marketing

Engagement & Retention Support

Commerce & CRO Support

Creative Engine Support

a close up of a white wall with wavy lines
Scale

$N/A

/mo

No Performance Bonus

For Estasblishes brands ready to expand their team

Full Scale Performance Marketing

Full Scale Creative Engine

Full Scale eCommerce & CRO

Full Scale Engagement & Retention

a close up of a white wall with wavy lines

Retainer Only

Retainer + Performance Bonus

(Save 20%)

  • //OPTYO

  • We are expanding our performance marketing capabilities with new services, specialized talent, and resources built to support brands at every stage of growth.

COMMON QUERIES

Find answers to technical specifications, deployment timelines, and our data security protocols.

Everything you need to know about our AI.

Which OPTYO Program Is Right for My Brand?

During your discovery call, we'll determine which OPTYO program best aligns with your brand's current stage, needs and growth objectives. We consider factors including revenue, sales channels, internal team capabilities, current marketing infrastructure and where the business sits in its lifecycle. Our goal is not simply to place you into a program. It's to understand where your brand is today, identify the biggest opportunities and challenges, and determine the right path forward for the next 6 to 12 months.

When Should I Get Started?

Am I Too Early for OPTYO?

How Does OPTYO Work With Our Existing Team?

What Types of Brands Does OPTYO Work With?

What Makes OPTYO Different From a Traditional Marketing Agency?

How Much Does It Cost to Work With OPTYO?

How Do I Get Started?

  • Insights

A curated repository of technical frameworks, model benchmarks, and strategic guides for leaders navigating the integration of custom neural architectures.

Built for the brands shaping the future of sports, fitness and wellness.

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Built for the brands shaping the future of sports, fitness and wellness.

Follow Us:

Built for the brands shaping the future of sports, fitness and wellness.

Follow Us: